Being a New Belgium Beer Ranger
by Travis Flett
Being a Ranger for New Belgium is truly a dream job, especially for the beer enthusiast like myself. I am currently the Ranger Specialist for the Southern Front Range of Colorado and am in my 15th year with the brewery. I started my beer career with a wholesale distributor in Columbia Missouri 18 years ago. I still remember when we got the New Belgium brand and that quirky beer with a bicycle on it that tasted unlike anything I had ever had.
The New Belgium Beer Ranger encompasses so many things from selling into retail accounts in the on and off premise channels from educating the staff at those accounts on our beer and beer culture. We are constantly doing quality checks while out in the trade from checking dates and rotation on package in liquor stores to making sure draft lines are maintained and cleaned on a bi-weekly basis. There is absolutely nothing worse than getting an infected Fat Tire because the line hasn’t been cleaned in a month or whatever. We do Beer Festivals on weekends, Beer Dinners at night and everything in between. I think a good Ranger is able to be nimble and savvy in this ever changing landscape of beer. Having feet on the street is imperative to a brewery’s success no matter the size these days. Being able to bridge the gap from retail to our distributor partner’s is a big play for us. People like the one on one face time you get with a brewery representative in the market.
I believe we will pouring Citradelic Tangerine IPA as well as Dayblazer Easy Going Ale and our new Voodoo Ranger Series of hop forward ales at the Steers and Beers Brew Fest. See you there!! Cheers~